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Google and Internet Advertising

February 19, 2009 Comments off

I often ponder what it would be like BG. Before Google. How small and confusing the world would be if we couldn’t find the answer to all our questions after a few short keystrokes. In today’s world, understanding how to find information quickly is the most important skill.

What does Google get for this?

Google pioneered a new form of search advertising that is more effective at driving conversions (customers buying something) than any other method of advertising. It is effective because when a user conducts a search, unlike watching TV or even viewing a webpage, the user has provided intent to discover a product or service.

When I’m watching Hero’s, have I shown intent to buy a new car?

When I’m reading the newspaper, have I shown intent to buy groceries?

When I search Google for appliances in Minneapolis, I have shown intent to find (and perhaps buy) appliances in a specific city.

Last week, I, along with my study group, prepared a delivered a presentation on this topic to the Management of Technology program at the University of Minnesota. Below are my slides from that presentations. Enjoy!

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