Archive

Posts Tagged ‘Google’

Google and Internet Advertising

February 19, 2009 Comments off

I often ponder what it would be like BG. Before Google. How small and confusing the world would be if we couldn’t find the answer to all our questions after a few short keystrokes. In today’s world, understanding how to find information quickly is the most important skill.

What does Google get for this?

Google pioneered a new form of search advertising that is more effective at driving conversions (customers buying something) than any other method of advertising. It is effective because when a user conducts a search, unlike watching TV or even viewing a webpage, the user has provided intent to discover a product or service.

When I’m watching Hero’s, have I shown intent to buy a new car?

When I’m reading the newspaper, have I shown intent to buy groceries?

When I search Google for appliances in Minneapolis, I have shown intent to find (and perhaps buy) appliances in a specific city.

Last week, I, along with my study group, prepared a delivered a presentation on this topic to the Management of Technology program at the University of Minnesota. Below are my slides from that presentations. Enjoy!

Bookmark and Share

Google Search Problems created from Stopbadware.org Error

January 31, 2009 17 comments

Every result from Google search this morning is being marked that “this site may harm your computer”. This error appears to stem from a stopbadware.org outage. It is not clear what has caused the outage of stopbadware.org, but hopefully they will release news soon.

In 2007, Google partnered with stopbadware.org to check for malicious content on the web and alert users. It appears that the implementation of this integration was not tolerant of errors.

Several other sites from Google, including their help sites, are running slow this morning.

Update: As of 9:24AM CST, the error appears to be resolved on Google’s search result, although stopbadware.org is still offline.

Update 2: The Google blog gave an explanation of the error. The list of bad URLs that Google imports from stopbadware.org accidentally included the “/” URL, which blocked everything. The source of the problem was human error.

As the commenters have noted, the outage of stopbadware.org was a denial-of-service from the massive Google hits, although it appears they were still the origination of the error.

Update 3: The Google blog has updated its statement around the cause of the error, clearing stopbadware.org of any fault. Google has taken responsibility for adding the “/” URL to the malicious site lists.

Google Blog

Bookmark and Share

Categories: News Tags: , ,